Digital Marketing Analyst

About the role

This is a 100% remote position for people located in Brazil.

We’re looking for an inspired Digital Marketing Analyst to elevate our PlayKids brand presence in the Brazilian market. You will be responsible for engaging our community, creating compelling content, and collaborating with influencers across our primary platforms: Instagram, TikTok, and YouTube. If you’re passionate about children's entertainment and education and have a knack for building vibrant online communities, we want to hear from you!

You’ll be part of the PlayKids’ Branding Team. This area is formed by designers, copywriters, brand strategists and content creators from different countries, who are the guardians of the brand in all touchpoints with our audience, guaranteeing the best experience to the kids and families. Besides the PlayKids brand, you’ll work with two products: PlayKids+ (an educational app designed for children, offering a range of interactive games, videos, and books that promote learning through play) and PlayKids Store (an e-commerce platform with trusted brands and curatorship of specialists).

What you will be doing:
 

• Content Creation: Develop and implement a content calendar that aligns with our brand strategy, producing high-quality posts for each platform.
• Influencer Collaboration: Identify and cultivate relationships with influencers, managing partnerships and campaigns to amplify brand visibility and engagement.
• Community Management: Engage with our audience by responding to comments, messages, and mentions promptly, fostering a positive and interactive online community.
• Analytics & Reporting: Monitor social media performance metrics and prepare regular reports to assess strategy effectiveness, providing data-driven recommendations for improvement.
• Trend Analysis: Stay abreast of industry trends and emerging platforms, adapting strategies to keep our content fresh and relevant.
• Campaign Development: Collaborate with marketing and creative teams to design and implement impactful social media campaigns that drive brand awareness and customer engagement.

What you´ll need to succeed in this role:

• Proficiency in Instagram, TikTok, and YouTube, with a deep understanding of their algorithms and best practices.
• Proficient in using social media analytics tools (e.g., Google Analytics, Facebook Insights, TikTok Analytics) to track performance metrics and user engagement.
• Understanding of SEO best practices for social media content, including keyword research and optimization technique
• Ability to craft engaging and on-brand copy for various formats, including captions, scripts, and promotional content.
• Familiarity with tools for community engagement and management
• Being a protagonist in the projects you are developing, from beginning to end.

• Creative self-starter who is comfortable with both taking initiative and working in collaboration. Willing to get out of your comfort zone and gaining new experiences.
• A highly-organized person, who is not afraid of hands-on projects, and can produce quick designs, execute a vision with creativity and style, and take feedback constructively.
• Excellent organization and time management - manage multiple projects and priorities effectively
• Strong creativity and ability to think outside the box
• Adaptability to a fast-paced environment
• Strong organizational and time management skills
• Passion for children's content and education

Qualifications

• Bachelor’s degree in Media Studies, Communications, Marketing, Journalism or a related field preferred
• Proven experience as a Social Media Manager or in a similar role (3+ years preferred)
• Experience in community management and content creation
• Affinity with education and entertainment applied to children's market
• Demonstrated experience working with influencers and managing collaborations
• Portuguese
• Advanced English (you will work in a global team)

Why choose SandBox
 

Engage. Entertain. Educate. Sandbox Group is set to redefine learning through its portfolio of award-winning digital & physical products and services for kids, parents, and teachers. The business is focused on bringing families and educators the best experiences in a safe and fun environment, and hopes to create a world where everyone is empowered to learn!

The team at Sandbox understands the time, discipline, and expertise needed to develop brilliant learning experiences. Over the next few years, their aim is to reach more kids, parents, and teachers across the world. They intend to build and diversify their current offering by bringing additional products and services into the Sandbox family, covering the core audiences; Pre-K, K-8 Kids, Parents, and Teachers.

At our company, we firmly believe that diversity is the key to success. We are dedicated to fostering an inclusive atmosphere and actively seeking team members from a wide range of professional and cultural backgrounds. If you're eager to take on your next significant career opportunity, we eagerly await your application.