Senior Growth Analyst (User Aquisition)

Brazil
Full Time
Growth
Experienced

About the role

 

We are looking for a Senior Growth Analyst to join our performance media team, which is responsible for creating, managing, and optimizing online media buying campaigns. Your mission will be to identify the target audience, keywords, interests, and creatives that best convert for the campaign objectives, and to plan and test hypotheses for customer acquisitio

What you will be doing:

  • Create, manage, and optimize online media buying campaigns. Your mission will be strategically and operationally optimizing campaigns on our channels, Facebook/Google/TIkTok, managing platforms, and analyzing results to drive operations.
  • Create, update, and maintain regular performance reports and share with internal teams.Bring new cross-channel media strategies and mindset for channel expansion.
  • Have an analytical view of our media portfolio, managing various channels and their results. 
  • Collaborate with other business teams to advance our presence in new markets.
  • Co-build relevant models with our data team to optimize the work of the Performance Marketing team.
  • Manage campaign strategies for various products across multiple countries, maximizing our RoAS; CAC, CPL, LTV.
  • Responsible for media tag mapping and implementation through tag managers.
  • Handle integrations between media platforms.
  • Conduct A/B testing and possess knowledge of CRO for sales funnel optimization.
  • Create and present reports

What you´ll need to succeed in this role:

  • Work experience with projects, performance marketing, and data analysis.
  • Experience with campaign management and platform management.
  • Knowledge of Google Analytics, Google Shopping, social media platforms (Instagram, Facebook, TikTok), and Google and Facebook tools (display, static, video, among other formats).
  • Proficiency in managing advertising campaigns on major digital advertising platforms, such as Google Ads, Meta Ads, Tik Tok, etc.
  • Professional experience in Data Visualization (Looker Studio).
  • Professional experience in Data Analysis (Google Sheets and Google Analytics).
  • Work experience with App Campaigns (Android/iOS).
  • Work experience with website tag creation (Google Tag Manager).
  • Analytical, proactive, and eager to acquire knowledge.

Qualifications

  • 5+ years of experience in Digital Marketing;
  • Advanced English

Differentials:

  • Meta Ads certifications


Why choose SandBox

Engage. Entertain. Educate. Sandbox Group is set to redefine learning through its portfolio of award-winning digital & physical products and services for kids, parents, and teachers. The business is focused on bringing families and educators the best experiences in a safe and fun environment, and hopes to create a world where everyone is empowered to learn!

The team at Sandbox understands the time, discipline, and expertise needed to develop brilliant learning experiences. Over the next few years, their aim is to reach more kids, parents, and teachers across the world. They intend to build and diversify their current offering by bringing additional products and services into the Sandbox family, covering the core audiences; Pre-K, K-8 Kids, Parents, and Teachers.

At our company, we firmly believe that diversity is the key to success. We are dedicated to fostering an inclusive atmosphere and actively seeking team members from a wide range of professional and cultural backgrounds. If you're eager to take on your next significant career opportunity, we eagerly await your application.

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